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Rich Snippets

Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query whether a product, person or business.

Rich Snippet example

If   Google and other search engines understand the content on your pages, they can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.

You can help web browsers surface this relevant information by adding additional markup to your pages. This markup helps search engines recognize certain types of data and display it usefully in rich snippets.

Rich Snippets Markup Formats


Google suggests using microdata, but any of the three formats below are acceptable.

  • Microdata (recommended)
  • Microformats
  • RDF


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